Insurance Careers Month: Q&A with Sara Karnish, Marketing Assistant

Marketing is important to all businesses, and insurance is no exception. As a small independent agency, we are proud to work with our friends and neighbors in our local community. So how do we get the word out? Through both traditional and digital platforms, which allows us to reach an even broader customer base. 

A marketing position usually requires someone with strong writing, critical thinking, and problem solving skills, as well as a healthy dose of creativity and the ability to multitask. Below is a little more about this type of job from our marketing assistant.

Name: Sara Karnish  

Title: Marketing Assistant

Years in the Industry: 15 years in the communications field; almost 1 in the insurance industry

Years at ETA: Almost 1

What are some of your main job duties? Helping to market our agency through both traditional and digital platforms. I maintain our social media pages, write and distribute our monthly electronic newsletter, write all of the posts on our blog, and assist with any other communications-related tasks, including working with vendors on advertising. I also help with answering the phone and greeting customers when they stop by our office.

How did you get into this field? Through a combination of networking and having a strong writing background.

Describe a typical day for you. Every day is different, but I can usually be found keeping our social media pages current, working on our blog, and/orlooking for new opportunities to help spread the word about our agency and the products we sell.

What do you like best about your job? I’m always learning something new, and I have many opportunities to write and be creative—two of my favorite things!

Why is insurance a good field to get into? It’s something everyone needs, and there are more opportunities within the field than you would probably think!

What advice would you have for someone new to the insurance industry? Ask a lot of questions, be open to taking on more responsibilities (even if it’s something you’ve never done before), and use your strengths to make your job your own.