The day after Thanksgiving is known as Black
Friday, the official start of the holiday season. And the day after that is Small Business Saturday, one of
the most important shopping days of the year for Mom and Pop retailers. American
Express started this initiative back in 2010 as a way for shoppers to support
their local businesses.
It’s important to support the small businesses that remain
the heart of the communities they serve, but it’s just as important to support local service providers, such as banks, medical professionals,
and yes, insurance agents!
Working with local businesses has many benefits, such
as:
-Getting to know the vendors you patronize regularly
helps to build camaraderie in the community. During the holiday season, many
small establishments hold Open Houses or other events that allow customers to
stop in and see what they have to offer. You might discover a new favorite
lunch spot or shop for that perfect last-minute gift.
-Strong customer service and personalized attention—owners
often learn their regular customers’ tastes and preferences and can recommend
new products or services accordingly.
-Boosting the local economy by keeping your dollars in
the community.
-Encouraging entrepreneurship among local students and
young professionals.
-Stressing quality over quantity. You might find a
smaller selection of items at a Mom and Pop operation, but they likely have
better craftsmanship and will last longer than those you find at a larger chain
store. Service providers like insurance agents can work with you to find better
deals or cost savings to stretch your dollars further.
ETA Insurance Group is proud to be a small business
and member of our local community. We are located in the heart of Nesquehoning,
PA, but work with clients throughout Pennsylvania. We encourage everyone
to think of their small businesses first when shopping. After all, it’s not
only important to shop small this holiday season, but all year round!
